The Importance of Small

What is Small Business Saturday^SM?

More than a dozen advocacy, public, and private organizations are joining American Express OPEN, the company’s small business unit, in declaring the Saturday after Thanksgiving as Small Business Saturday. This year, Small Business Saturday is November 27, 2010.

How can I get involved in Small Business Saturday?

There are a number of ways for you to get involved. First and foremost, it’s about helping raise awareness about the importance of small business to our communities. For example, you can visit www.facebook.com/smallbusinesssaturday where you can "like" Small Business Saturday and syndicate news feeds about the day to your personal, virtual networks. There, you can also spread the word about the day and your favorite businesses by giving a shout-out to your favorite local shops and restaurants via Facebook and Twitter.

You can also support Small Business Saturday by patronizing the local, independently owned small businesses in your neighborhood. That could mean anything from having dinner on your way home from the mall during the holiday shopping season or reserving a part of your holiday gift budget to spend at a local small business.

Why should I get involved in Small Business Saturday?

The goal of Small Business Saturday is to inspire you to support the local small businesses that mean the most to you. Supporting small business is all about supporting our communities.

Small business is the heartbeat of local communities and the engine of the US economy. Over the past two decades, small businesses created 65 percent of net new jobs. In addition, for every $100 spent in locally owned independent stores, $68 returns to the community through taxes, payroll, and other expenditures.

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