Thursday, April 21, 2011

The Stories, and Recipes, Behind an Iconic Brand Revealed

The Boiardi name has reached tables across America for more than 70 years. Most Americans have fond memories of this iconic brand, evoking nostalgia for a simpler time. From a very young age, Anna Boiardi spent countless hours helping her mother and grandmother, kneading and folding, and listening to stories as rich as the tortellini she and her mother would work to perfection. Now, for the first time, Anna brings us the authentic recipes that inspired the brand, including Ravioli with Ricotta and Squash Filling, Cotechino with Lentils, and Baked Fennel with Butter and Parmesan. Recipes for sauces, meats, and of course pasta dishes are just some of the secrets Anna shares in Delicious Memories.

About the author
Anna Boiardi is the granddaughter of Mario Boiardi and the great-niece of Hector Boiardi, founders of the Chef Boiardi Food Product Co. Born and raised in Italy in a family of chefs, Boiardi learned to cook at home with her mother and grandparents. After college, she launched Cucina Academy, which has been featured on CNBC, and she appears regularly on QVC presenting her dessert line, Delicious Memories. Boiardi lives in New York.
Read the Publisher's Weekly interview with the author.

And for a blast from the past, here is a vintage commercial:

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