"A lot has changed at American Girl in the 25 years since Pleasant Rowland launched a mail-order children's book publishing/doll manufacturing company with 15 employees in downtown Madison, Wis., marketing its products as quality alternatives to Barbie dolls. Despite the phenomenal growth of the company, however, executives maintain that one thing has never changed: books are an essential component to the company's mission of simultaneously educating and entertaining girls."
Read the whole PW article here.
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