In 1990, Nintendo had a virtual monopoly on the videogame industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat, and bold ideas of his renegade employees, completely transformed Sega and led to a ruthless, David-and-Goliath showdown with Nintendo. Little did he realize that Sega's success would create many new enemies and, most important, make Nintendo stronger than ever.
The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and school yards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the United States against Japan.
Based on more than two hundred interviews with former Sega and Nintendo employees, Console Wars is the tale of how Tom Kalinske miraculously turned an industry punch line into a market leader. Blake J. Harris brings into focus the warriors, the strategies, and the battles and explores how they transformed popular culture forever. Ultimately, Console Wars is the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, give birth to a sixty-billion-dollar industry.
The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.
Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally—to think, that is, like a Freak.
Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally—to think, that is, like a Freak.
Levitt and Dubner offer a blueprint for an entirely new way to solve problems, whether your interest lies in minor lifehacks or major global reforms. As always, no topic is off-limits. They range from business to philanthropy to sports to politics, all with the goal of retraining your brain. Along the way, you’ll learn the secrets of a Japanese hot-dog-eating champion, the reason an Australian doctor swallowed a batch of dangerous bacteria, and why Nigerian e-mail scammers make a point of saying they’re from Nigeria.
Some of the steps toward thinking like a Freak:
• First, put away your moral compass—because it’s hard to see a problem clearly if you’ve already decided what to do about it.
• Learn to say “I don’t know”—for until you can admit what you don’t yet know, it’s virtually impossible to learn what you need to.
• Think like a child—because you’ll come up with better ideas and ask better questions.
• Take a master class in incentives—because for better or worse, incentives rule our world.
• Learn t o persuade people who don’t want to be persuaded—because being right is rarely enough to carry the day.
• Learn to appreciate the upside of quitting—because you can’t solve tomorrow’s problem if you aren’t willing to abandon today’s dud.
Levitt and Dubner plainly see the world like no one else. Now you can too. Never before have such iconoclastic thinkers been so revealing—and so much fun to read.
To be alienated from animals is to live a life that is not quite whole, contends nature writer Tai Moses in Zooburbia. Urban and suburban residents share our environments with many types of wildlife: squirrels, birds, spiders, and increasingly lizards, deer, and coyote. Many of us crave more contact with wild creatures, and recognize the small and large ways animals enrich our lives, yet don’t notice the animals already around us.
Zooburbia reveals the reverence that can be felt in the presence of animals and shows how that reverence connects us to a deeper, better part of ourselves. A lively blend of memoir, natural history, and mindfulness practices, Zooburbia makes the case for being mindful and compassionate stewards — and students — of the wildlife with whom we coexist. With lessons on industriousness, perseverance, presence, exuberance, gratitude, aging, how to let go, and much more, Tai's vignettes share the happy fact that none of us is alone — our teachers are right in front of us. We need only go outdoors to find a rapport with the animal kingdom. Zooburbia is a magnifying lens turned to our everyday environment.
Zooburbia reveals the reverence that can be felt in the presence of animals and shows how that reverence connects us to a deeper, better part of ourselves. A lively blend of memoir, natural history, and mindfulness practices, Zooburbia makes the case for being mindful and compassionate stewards — and students — of the wildlife with whom we coexist. With lessons on industriousness, perseverance, presence, exuberance, gratitude, aging, how to let go, and much more, Tai's vignettes share the happy fact that none of us is alone — our teachers are right in front of us. We need only go outdoors to find a rapport with the animal kingdom. Zooburbia is a magnifying lens turned to our everyday environment.
The spellbinding true story of a young woman's adventure in the Australian outback as she joins a small crew on an abandoned cattle station and drags feral cattle in from the wild.
One thousand square miles of coastal scrub—inundated by monsoon floods in summer, baked dry in winter, and filled with the most deadly animals in the world—Stilwater seems an unlikely home for a cattle operation. But in the countless miles beyond the station compound roam tens of thousands of cows, many entirely feral from a long period of neglect. Rafael has been hired, along with a ragged crew of ringers and stockmen, to bring them in for drafting. Over a season they use helicopters, motorcycles, bullcatcher jeeps, horses, ropes, and knives to win Stilwater Station back from the wild.
A deeply poetic inquiry into our desire to make order where we find wildness, Stilwater: Finding Mercy in the Outback suffuses us with salt and scrub and blood, blurring the line between domestic and feral in wondrous, unsettling ways. This is a whirlwind of men, women, cattle, horses, machines and landscape in collaborative evolution, all becoming different manifestations of the same entity—the Australian Wild.
One thousand square miles of coastal scrub—inundated by monsoon floods in summer, baked dry in winter, and filled with the most deadly animals in the world—Stilwater seems an unlikely home for a cattle operation. But in the countless miles beyond the station compound roam tens of thousands of cows, many entirely feral from a long period of neglect. Rafael has been hired, along with a ragged crew of ringers and stockmen, to bring them in for drafting. Over a season they use helicopters, motorcycles, bullcatcher jeeps, horses, ropes, and knives to win Stilwater Station back from the wild.
A deeply poetic inquiry into our desire to make order where we find wildness, Stilwater: Finding Mercy in the Outback suffuses us with salt and scrub and blood, blurring the line between domestic and feral in wondrous, unsettling ways. This is a whirlwind of men, women, cattle, horses, machines and landscape in collaborative evolution, all becoming different manifestations of the same entity—the Australian Wild.
Stress Test is the story of Tim Geithner’s education in financial crises.
As president of the Federal Reserve Bank of New York and then as President Barack Obama’s secretary of the Treasury, Timothy F. Geithner helped the United States navigate the worst financial crisis since the Great Depression, from boom to bust to rescue to recovery. In a candid, riveting, and historically illuminating memoir, he takes readers behind the scenes of the crisis, explaining the hard choices and politically unpalatable decisions he made to repair a broken financial system and prevent the collapse of the Main Street economy. This is the inside story of how a small group of policy makers—in a thick fog of uncertainty, with unimaginably high stakes—helped avoid a second depression but lost the American people doing it. Stress Test is also a valuable guide to how governments can better manage financial crises, because this one won’t be the last.
Stress Test reveals a side of Secretary Geithner the public has never seen, starting with his childhood as an American abroad. He recounts his early days as a young Treasury official helping to fight the international financial crises of the 1990s, then describes what he saw, what he did, and what he missed at the New York Fed before the Wall Street boom went bust. He takes readers inside the room as the crisis began, intensified, and burned out of control, discussing the most controversial episodes of his tenures at the New York Fed and the Treasury, including the rescue of Bear Stearns; the harrowing weekend when Lehman Brothers failed; the searing crucible of the AIG rescue as well as the furor over the firm’s lavish bonuses; the battles inside the Obama administration over his widely criticized but ultimately successful plan to end the crisis; and the bracing fight for the most sweeping financial reforms in more than seventy years. Secretary Geithner also describes the aftershocks of the crisis, including the administration’s efforts to address high unemployment, a series of brutal political battles over deficits and debt, and the drama over Europe’s repeated flirtations with the economic abyss.
Secretary Geithner is not a politician, but he has things to say about politics—the silliness, the nastiness, the toll it took on his family. But in the end, Stress Test is a hopeful story about public service. In this revealing memoir, Tim Geithner explains how America withstood the ultimate stress test of its political and financial systems.
As president of the Federal Reserve Bank of New York and then as President Barack Obama’s secretary of the Treasury, Timothy F. Geithner helped the United States navigate the worst financial crisis since the Great Depression, from boom to bust to rescue to recovery. In a candid, riveting, and historically illuminating memoir, he takes readers behind the scenes of the crisis, explaining the hard choices and politically unpalatable decisions he made to repair a broken financial system and prevent the collapse of the Main Street economy. This is the inside story of how a small group of policy makers—in a thick fog of uncertainty, with unimaginably high stakes—helped avoid a second depression but lost the American people doing it. Stress Test is also a valuable guide to how governments can better manage financial crises, because this one won’t be the last.
Stress Test reveals a side of Secretary Geithner the public has never seen, starting with his childhood as an American abroad. He recounts his early days as a young Treasury official helping to fight the international financial crises of the 1990s, then describes what he saw, what he did, and what he missed at the New York Fed before the Wall Street boom went bust. He takes readers inside the room as the crisis began, intensified, and burned out of control, discussing the most controversial episodes of his tenures at the New York Fed and the Treasury, including the rescue of Bear Stearns; the harrowing weekend when Lehman Brothers failed; the searing crucible of the AIG rescue as well as the furor over the firm’s lavish bonuses; the battles inside the Obama administration over his widely criticized but ultimately successful plan to end the crisis; and the bracing fight for the most sweeping financial reforms in more than seventy years. Secretary Geithner also describes the aftershocks of the crisis, including the administration’s efforts to address high unemployment, a series of brutal political battles over deficits and debt, and the drama over Europe’s repeated flirtations with the economic abyss.
Secretary Geithner is not a politician, but he has things to say about politics—the silliness, the nastiness, the toll it took on his family. But in the end, Stress Test is a hopeful story about public service. In this revealing memoir, Tim Geithner explains how America withstood the ultimate stress test of its political and financial systems.
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